Home/Case Studies

Selected work

The work, and what it changed.

Four real clients, four live sites. Some of our work stays confidential by request, so this is a selection rather than the whole list.

The Dirty Olive home page: a dark cocktail-bar photograph behind the headline “An upscale, yet comfortable atmosphere”.
The Dirty Olive’s signature cocktail list, headed “Poured with intention”.

The Dirty Olive

A cocktails-on-tap lounge in downtown Huntsville, open from three in the afternoon until midnight. Private events, the mobile bar and charity partnerships are its three most valuable enquiries, and every one of them lands while the bar is full.

What we built

  • A rebuilt site, designed to look like the room it’s selling
  • An AI receptionist answering calls day and night
  • An AI chatbot handling the recurring questions on every page
  • One structured form per enquiry type, all landing in one inbox
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College Town Travel home page: the headline “Four years. A dozen weekends that actually matter.” beside a live countdown to move-in, family weekend and graduation.
The date-alerts sign-up form, headed “Four emails a year, at most”, asking for the student’s school and class year.

College Town Travel

Travel planning for parents of college students, where every booking window opens without warning and closes almost immediately: move-in, family weekend, the rivalry game, graduation.

What we built

  • A new site built around a live calendar of the dates that matter
  • A booking-request intake that captures the trip before the room is gone
  • A date-alert email campaign keyed to the student’s school and class year
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Outlaw Performance home page: the headline “Where athletes are built different” over a training photograph, with a chat widget open in the corner.
The Outlaw Performance contact page: “Book your first session”, with booking and call-now buttons.

Outlaw Performance LLC

Strength and speed coaching that people rated highly in person, and a web presence that gave a first-time visitor no reason to believe it.

What we built

  • A redesigned site that finally looks like the training
  • An AI chatbot answering questions and qualifying enquiries around the clock
  • A request form that turns interest into a booked first session
  • A review funnel putting happy clients in front of Google
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Reaper Calls home page: the headline “Not a call. A death sentence.” over a hunting photograph, introducing The Beard Reaper turkey call.
The Beard Reaper product page at $49.99, with made-to-order playing-surface options from black slate to carbon fiber.

Reaper Calls

Hand-built turkey calls sold one conversation at a time, with every custom configuration and every order tracked by hand.

What we built

  • A new site built around the product and the story behind it
  • Shopify integration so orders and made-to-order options run through the store
  • An AI chatbot fielding product and customisation questions before they cost a sale
View page

A note on discretion

A good deal of our work never appears on a website. If you'd like references in your sector, we'll arrange introductions to clients who are happy to speak, usually within a day.

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Blue Sun Strategies

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